Storyboards and a guerilla marketing campaign

Posted on by Gwen Brydson

Two things that have been keeping me busy : A guerilla marketing campaign with Tech superstartup SkedX and  the production of a social media video series for a rubber client.

We are marching 7 robots up Yonge St to King and Bay during Monday rush hour. We will be there at 9AM, with 3 shooters, while the robots mingle with the crowd just coming into work. We will then head up Yonge to Dundas Sq, Breakfast Television.

There will be a live stream, video, photography and an active Twitter and FB profile to tie everything together. Of course, also a hashtag #skedxrobots. 

Here is the storyboard :)